Jordan Davis Family Foundation 2026
Project Overview: This redesign aimed to create a more engaging and purposeful digital presence for the Jordan Davis Family Foundation. By expanding the site’s structure and adding interactive features such as a merchandise shop and multimedia storytelling, the platform now better supports the foundation’s mission and encourages user involvement.
The Challenge: The original website was structured as a single-page “jump” site, where all content existed on one long scrolling page. While it provided basic information, it limited user engagement and did not offer pathways for deeper interaction. Important areas like programs, events, and ways to support the foundation were not clearly separated, making it difficult for users to find relevant information. Additionally, the site lacked key features such as an e-commerce platform, which limited opportunities for fundraising and brand visibility.
The Process: To address these challenges, I began by rethinking the site’s overall structure and user experience. I transitioned the design from a one-page layout into a multi-page website with clearly defined sections, including About, Camp, Shop, Donate, and Contact. This improved navigation and allowed each area of the foundation’s work to be more fully developed.
I then integrated an e-commerce shop using WordPress and WooCommerce, creating a new revenue stream through branded merchandise. Each product was designed to connect back to the foundation’s mission, reinforcing purpose driven engagement.
In addition, I enhanced the storytelling aspect of the site by incorporating video content, allowing visitors to visually experience the foundation’s impact. I also focused on modern, clean design principles — using clear calls to action, structured layouts, and consistent branding to guide users through the site.
Throughout the process, I balanced functionality with emotional engagement, ensuring that users could both understand the mission and easily take action.
Results: The final website is a fully redesigned, multi-page platform that significantly improves both usability and engagement. Users can now easily navigate the site, explore specific areas of interest, and take meaningful actions such as donating, shopping, or signing up for camps.
The addition of the e-commerce shop transforms the site into more than just an informational resource — it becomes an active tool for supporting the foundation’s mission. Expanded pages provide deeper insight into programs and initiatives, while video integration strengthens storytelling and emotional connection.